Amplify Your Chill Pinay Fresh Kaskade Konnect Sesh-Ins
Join me on my journey in the Business of Plants

The Chillanthropist

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Hi.

Geraldine, here. You probably know me as Gigi. Resident Chillanthropist (and Founding Strategist) on deck.

I completely made that word up and I'm ok with it.

I've basically developed a career working for brands and product I love. I've built retail businesses from the ground up with a foundation in stores and a passion for the web. I also love telling stories and leveraging digital platforms to communicate and connect people. I'm inspired by retail spaces, new ideas, and good conversation.

I'm also excellent at chillin', hence the name.

Welcome to my world! Here, you will find: stories I write, the communities I serve, and where to connect with me on my journey in the business of plants.

Always,
Geraldine Mae Cueva 😌

 
 

Want to learn more about me? Follow me on the gram for motivational hot takes, dance memories, and happy laughs.

 
 
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Community

“Community is an art form.”
— Colleen Burns
 
 
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Kaskade konnect

A community of Kaskade music lovers, who come together in celebration of good music and great company. Together, the community honors the late, Colleen Burns, Founder of the fan-driven music community.

 
Artwork by Camila Buxeda.

Artwork by Camila Buxeda.

LEVO OIL

Despite being marketed to the cannabis community, it is clear that there is no limit to who can utilize this innovative device. From chefs, nutritionists, holistic healers, and cannabis enthusiasts alike, the LEVO is the kitchen countertop device of the future that continues to grow its community across industries.

 
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Bonobos

Back in 2012, I worked with Bonobos to roll out their Guideshop "try before you buy" model. As a digitally native brand (aka founded on the Internet), Bonobos focused on fit with its best-selling chino pant. With its curved waistband and wide range of sizes, it managed to capture a male consumer that valued both fit and style. Today, Bonobos operates 50+ Guideshops nationwide and was recently acquired by Walmart in 2017. The brand continues to prove that men, in fact, love to wear clothes that fit.